What is a Hooplehead, and How it Defines Hooplethreads

If you’ve ever watched HBO’s Deadwood, you'll probably remember the name "hooplehead" was consistently tossed around as a rough insult for fools, dreamers, and townsfolk who didn’t quite get it. In that Wild West world, being a Hooplehead meant you were out of step.

At Hooplethreads, we’ve reclaimed the word to mean proudly standing apart from the crowd and embracing quirks, valuing handmade details, and finding humor in life’s imperfections.

Are You a True Hooplethreader?

Do you?

• Choose craft over convenience.
• Celebrates thrifted treasures and upcycled goods.
• Enjoy a salty laugh and don't take trends too seriously.

In short, Hooplethreaders like their homes, wardrobes, and gifts to reflect real personality, not mass production. Our embroidery patterns, upcycled home goods, and hand-stitched details are designed as something a little different. Leaning into a New England coastal style with a Gen-X twist: handcrafted with a touch of nostalgia, each item feels authentic, not curated.

Reworking thrifted fabrics and vintage finds, sustainability is at the heart of the brand. Each piece is designed or stitched with humor and a wink. Just like a true hooplehead, we stitch for our goods carry character you won’t find in a chain store.

If you’ve ever looked at an old t-shirt with a few stains or tears and thought, “my precious!” or picked up a thrifted jacket and envisioned the custom stitches it deserves, you’re in the right place. Welcome to the club, fellow Hooplethreader!